What’s Your Vote on Catalogs?
When it comes to catalogs, we’re pro-choice. Yes, to this one. No, to that one. End of story. Thanks to Catalog Choice, we can now pick to our heart’s content. This complimentary service, hosted by the non-profit group Ecology Center, “lets you decline paper catalogs that you no longer wish to receive.”
We’re not the only ones happily casting our votes, either. Searches for “catalog choice” have been buzzing for months. According to the site’s blog, over 28,000 people registered for the service between last Friday and Monday alone. That sounds like a movement to us.
It’s hard to junk the old ways, though. Even as buzz spikes for the save-the-paper project (and more and more people use the Web for shopping), “catalog” searches have remained strong.
Over the past seven days, a huge number of shoppers used Search to find merchandisers’s mailers. Who got the most buzz? Mark thousands of consumers down as pro-L.L. Bean…
-- drakaal